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hooked: how to build habit-forming products

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Hooked: How to Build Habit-Forming Products by Nir Eyal

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  • Summary: Articles about Hooked: How to Build Habit-Forming Products by Nir Eyal Nir Eyal is the bestselling author of “Hooked: How to Build Habit-Forming Products” (a finalist for the 2014 Goodreads Choice Awards) and “Indistractable: …

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Hooked : How to Build Habit Forming Products | Tiki

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  • Summary: Articles about Hooked : How to Build Habit Forming Products | Tiki Mua online Hooked : How to Build Habit Forming Products giá siêu tốt, giao nhanh, Freeship, hoàn tiền 111% nếu giả. Lựa chọn thêm nhiều Management …

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Hooked: How Companies Create Habit Forming Products

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  • Summary: Articles about Hooked: How Companies Create Habit Forming Products Hooked: How to Build Habit-Forming Products goes on to explore external and internal triggers, why some people eventually lose their taste for certain …

  • Match the search results: The result of this effort is his book Hooked: How to Build Habit-Forming Products and the creation of the Hook Model: a four-phase process that companies use to form habits.

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Hooked: How to Build Habit-Forming Products – Slash.co

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  • Summary: Articles about Hooked: How to Build Habit-Forming Products – Slash.co Hooking the user: Methodology. Habits cannot be created, Nir Eyal writes in the book “Hooked: How to Build Habit-Forming Products”, explaining the methodology.

  • Match the search results: Habits cannot be created, Nir Eyal writes in the book “Hooked: How to Build Habit-Forming Products”, explaining the methodology. Developers and designers can only build on existing habits, and the methodology clearly highlights that a habit-forming product is possible only if the developer understan…

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Book Review: Hooked: How to Build Habit-Forming Products

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  • Summary: Articles about Book Review: Hooked: How to Build Habit-Forming Products Nir Eyal’s book Hooked: How to Build Habit-Forming Products provides an overview of a model for producing habit-forming products.

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Hooked by Nir Eyal – Penguin Books New Zealand

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  • Summary: Articles about Hooked by Nir Eyal – Penguin Books New Zealand Build products that create habits – and get your customers hooked. … Share… Hooked. How to Build Habit-Forming Products. Nir Eyal. Formats & editions.

  • Match the search results: When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.

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Book Summary: Hooked

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  • Summary: Articles about Book Summary: Hooked Habit-forming products change user behavior and create unprompted user engagement. The aim is to influence customers to use your product on their own again and …

  • Match the search results: New habits need a foundation upon which to build. Triggers provide the basis for sustained behavior change.

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Hooked: How to Build Habit-Forming Products – Nir Eyal ()

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  • Summary: Articles about Hooked: How to Build Habit-Forming Products – Nir Eyal () Book 52/52 I was looking forward to this book and I must say that it did not disappoint. It is a quintessential book for Product Managers.

  • Match the search results: I’ve spent my career primarily as an engineer; first as a developer and then as a PM on a core infra team. As a result of that, user experience has been somewhat of a blind spot for me until earlier this year when I finally started learning more about it. Nir’s book taught me so much about how to bu…

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Hooked – How to Build Habit-Forming Products by Nir Eyal

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  • Summary: Articles about Hooked – How to Build Habit-Forming Products by Nir Eyal Hooked: How to Build Habit-Forming Products by Nir Eyal [Book Summary] · For many companies, turning their products into habits – behaviors …

  • Match the search results: According to Nir Eyal, author of the best-selling book “Hooked: How to Build Habit-Forming Products,” all of the most addictive products use what he calls the Hook Model to associate users’ emotions and routines to a product, prompting them to return to it time after time, without having to resort t…

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Hooked by Nir Eyal: 9781591847786 – Penguin Random …

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  • Summary: Articles about Hooked by Nir Eyal: 9781591847786 – Penguin Random … Hooked. How to Build Habit-Forming Products.

  • Match the search results: Revised and Updated, Featuring a New Case StudyHow do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies h…

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Multi-read content hooked: how to build habit-forming products

The Hook Model — Hooked: How to Build Habit-Forming ProductsHook model. Source: Hooked: How to create a habit-forming product

How do companies create habit-forming products? It’s simple: you make them.

In 2008, Nir Eyal was part of the Stanford MBA team that founded a company backed by “some of the brightest investors in Silicon Valley.” They wanted to build a platform to place ads in online social games. Eyal wondered how mind manipulation works – how products change our actions and create compulsions. How do you shape user behavior? Is it ethical? These powers can be used for good (promotion). So he looked around for an instructor. He couldn’t find anything he liked, so he documented his experiences, reading and observing hundreds of companies “to uncover patterns in UX design and functionality.” He wants to know what the “winners” have in common and what the “losers” lack.

The result of these efforts is his bookThe bottom line: how to develop habit-forming productsand created the hook model: a four-step process that companies use to form habits.

Through back-to-back connections, successful products achieve the ultimate goal of unnecessary user interaction, making users keep coming back without depending on costly advertising or messaging.

That sounds like a growth hacker’s dream.

Let’s take a look.

1. Activation

The trigger is the trigger of the behavior – the spark plug in the engine. There are two types of triggers: external and internal. Habit-forming products start by alerting the user with external triggers such as an email, a website link, or an app icon on a phone.
Suppose Barbra, a young woman in Pennsylvania, stumbles across a photo on her Facebook news feed taken by a family member in a rural part of the state. It was a beautiful photo and since she was planning a trip there with her brother Johnny, the external trigger’s call to action intrigued her and she clicked. By bypassing the loops, users begin to form associations with internal triggers tied to existing behaviors and emotions.
When users start automatically signaling their next behavior, the new habit becomes part of their daily routine. Over time, Barbra linked Facebook to her socializing needs.

2nd action

The trigger is followed by an action: behavior performed with the expectation of a reward. Simply clicking on an interesting photo in her newsfeed takes Barbra to a website called Pinterest, a pinboard-style photo-sharing site.
This coupling phase, as described in Chapter Three, draws on the art and science of usability design to show how the product drives specific user actions. Organizations use two fundamental pulleys of human behavior to increase the likelihood of an action: the ease with which an action is performed and the psychological incentive to perform it.
If Barbra just clicks on a photo, she will be blindsided by what she sees next.

3. Transformation Rewards

What sets the hook model apart from a simple feedback loop is the hook’s ability to create cravings. Feedback loops are all around us, but predictable loops don’t create desire. The surprising reaction when the fridge light comes on when you open the door doesn’t stop you from opening it again and again. Add some variety to the mix though – let’s say every time you open it a different dish magically appears in your fridge – and voila, the allure is on.
Variable rewards are one of the most powerful tools companies use to retain users. Chapter four explains them in more detail. Research shows that levels of the neurotransmitter dopamine rise when the brain anticipates a reward. The introduction of mutability multiplies the effect, creating a state of focus, blocking the brain regions associated with judgment and reason while activating the parts associated with desire and desire. While classic examples include slots and lotteries, variable rewards are common in many other addictive products.
When Barbra entered Pinterest, not only did she see the image she was looking for, but she was served countless other shiny objects. The images related to their usual interests — particularly what they would see on their upcoming trip to rural Pennsylvania — but also other things that caught their attention. . The delightful mix of relevant and disjointed, enticing and simple, beautiful and conventional, set her brain’s dopamine system on fire with promises of reward. Now she’s spending more time on Pinterest looking for the next great thing she can find. Before she knew it, she had spent 45 minutes scrolling the page.

4. Investments

In the final phase of the hook model, the user does a little work. The investment phase increases the chances that the user will overcome the hook cycle again in the future. An investment occurs when a user invests something in a product or service, e.g. B. time, data, effort, social capital or money.
However, the investment phase is not about the user opening a wallet and getting on with their day. Instead, the investment implies an action that improves the service for the next trip. Inviting friends, expressing interests, creating virtual assets, and learning how to use new features are all investments users make to improve their experience. These commits can be leveraged to make the trigger more appealing, the action simpler, and the reward more enjoyable with each hook cycle. …
Because Barbra likes to constantly scroll through Pinterest, she develops a desire to keep things that interest her. By collecting articles, she provides the website with data about her preferences. Soon she’ll be following, pinning, repinning, and making other investments to strengthen her relationship with the site and help it land future loops.

The bottom line: how to develop habit-forming productsContinue to examine the external and internal triggers why some people lose interest in certain experiences, the impact of the change on customer retention, and how investments encourage users to move on to the next point.

Video tutorials about hooked: how to build habit-forming products

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Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University.

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Nir Eyal, author of Hooked, gave this talk at the Lean Product \u0026 Lean UX Silicon Valley Meetup on July 21, 2015.

Nir is the author of “Hooked: How to Build Habit-Forming Products” and he has taught at the Stanford Graduate School of Business and Design School. He has sold two technology companies since 2003 and now help teams design more engaging products.

If you would like to see more videos like this check out the followings talks from past months:

▶ Dan Olsen’s Product-Market Fit talk at Mind the Product SF 2018:

-https://www.youtube.com/watch?v=bDUrQlmwox4

▶ Jake Knapp about his new book “Make Time” :

-https://www.youtube.com/watch?v=q4Sx9o85y-s

▶ Box CEO Aaron Levie Interview:

-https://www.youtube.com/watch?v=cJC_JuxRgIg

▶ “Product is Hard” by Marty Cagan

-https://www.youtube.com/watch?v=gCYFmrvPI8Q

▶ “Jobs to Be Done” by Tony Ulwick:

-https://www.youtube.com/watch?v=qQFUHapOJsQ

▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:

-https://www.youtube.com/watch?v=H8XQVQy8Xiw

▶ For upcoming videos like this, subscribe to our channel:

-http://www.youtube.com/c/DanOlsen

▶ This video was produced by Coreography

-https://coreography.com.

▶ Lean Product was founded by Dan Olsen

-https://dan-olsen.com.

▶ Learn more about Lean Product Meetups at

-https://meetup.com/lean-product

#DanOlsen #LeanProductMeetup #ProductManagement

keywords: #ProductManagement, #UserExperience, #ProductDesign, #ProductHive, #UX, #Hooked, #NirEyal, #Habit-Forming

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can we create products compelling enough to “hook” users?

Nir Eyal, the bestselling author of “Hooked: How to Build Habit-Forming Products”, has constructed a framework for designing better products and will share his years of research in this practical workshop. This talk gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world’s most engaging products keep users coming back again and again.

“Hooked: How to Build Habit-Forming Products” was presented on March 6, 2019, by Nir Eyal. Sponsored by Bluehost.

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